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Privacy Policy

Last updated: July 2025

LUMAIVF INC. (“LUMA IVF”, “we”, “our”, or “us”) recognizes how deeply personal fertility care can be and how important it is to protect your privacy and the confidentiality of any personal information you share with us.

We act as a coordinator to help you navigate fertility services. While we may collect and transmit certain personal or medical details on your behalf, we do not maintain full patient medical records. Clinics, physicians, and laboratories maintain their own records and adhere to their own privacy practices.

By working with LUMAIVF INC., you consent to us sharing your relevant personal and limited medical information with our trusted partners, such as clinics, physicians, laboratories, or medical couriers, to deliver and coordinate the services you have requested.

This policy explains how we collect, use, share, and protect your information. Please read it carefully.

Your Privacy Rights

As a Canadian business, LUMAIVF INC. complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial or federal privacy laws. You have rights regarding how your personal information is collected, stored, and shared.

What Information We Collect

Depending on how you interact with us, we may collect any relevant information for your fertility journey, like your:

  • Name, address, email, and phone number

  • Date of birth

  • Limited health history, test results, or treatment plans 

  • Physician or clinic contact information

  • Payment and billing details (when purchasing a service or product)

  • Device and browser data (e.g., IP address, cookies, site usage)


How We Collect Information

 

  • Directly from you through forms, phone calls, or emails

  • Through website forms hosted on our Wix platform

  • From referring physicians, clinics, or laboratories involved in your care, as part of coordinating your services

  • Automatically through cookies and similar tracking technologies, including tools like Google Analytics


Use of Cookies and Tracking

Our website uses cookies and similar tools to:

  • Improve website performance and user experience

  • Track visitor patterns for analytics

  • Support marketing 

  • Manage purchases 


You can disable cookies through your browser settings, although this may affect certain website features.

How We Use and Share Your Information

We use your personal data to:

  • Coordinate fertility-related services on your behalf

  • Communicate with you about appointments, services, or support

  • Manage billing and transactions 

  • Comply with legal or regulatory obligations


We may share your information with:

  • fertility clinics, physicians, or labs involved in your care

  • payment processors (e.g., Stripe)

  • medical couriers or transport services

  • third-party administrative providers bound by privacy safeguards

  • marketing and advertising partners (limited to cookie-based tracking, never medical records)


We do not sell or trade your personal information.

International Data Transfers

We may coordinate with partners, clinics, or suppliers located outside of Canada. When personal data crosses borders, we work to ensure that any partners or suppliers respect comparable privacy standards.

Data Security

We take reasonable precautions to protect your information, including:

  • secure premises and restricted staff access

  • password and encryption protections

  • security practices of our Wix-hosted website

  • secure payment systems (e.g., Stripe)


However, please note that email is never fully secure. If you need to send personal or medical details by email, we strongly recommend protecting attachments with a password or using an encrypted file-sharing service to help keep your information safe.

Data Retention

We retain personal data only as long as necessary to provide your services or as required by law. We do not store your complete medical file beyond what is necessary to fulfill our coordination role.

Your Rights

You may request access to or correction of personal information we hold. You may also withdraw your consent at any time; however, this may affect our ability to provide services.

Updates
We reserve the right to update this policy from time to time. The current version will always be available on our website.

Contact
If you have any questions about this policy or wish to make a request, please contact: +1 786 790 1556

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